Hi folks! I am in the middle of the term-4 exam season and typing something in my blog about an extraordinary video I just saw on youtube!!
For the uninitiated, Seth Godin is one of the greatest experts on marketing of our times. His ideas have been path breaking, thought provocative and highly useful for all the students and practitioners of marketing. In this video, he essentially talked of two things:
1. Target the innovators and the early adopters whenever you come up with a new product/service because they are the ones who care to listen to what you are saying and will buy the product. They will speak good about the product/service to their friends and the idea spreads like that.No point to communicate to your entire target audience as it costs a bomb and isn't effective.
2.Try to be remarkable in whatever you make or the way you market. With choices increasing and very less time at the disposal of the consumers,there is no way a product/service is going to be noticed unless there is something remarkable about it.
Here's the link to this wonderful video with amazing examples to elucidate the ideas:
http://www.youtube.com/watch?v=xBIVlM435Zg&feature=related
Cheers!
A platform where I will share my views on topics and issues that interest me deeply (with a strong business bias, of course)and chronicle the major events in my life beginning 2010.
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